Brute Force thrived during COVID, but 2021 hit hard. Sales plunged 60% in one month. Mike Brown bought it to fix it.

Themes from Mike’s interview:

• Why Mike was "acquisition curious" and what made him pull the trigger
• Betting on yourself
• Unsexy local businesses vs. e-commerce
• How the iOS privacy updates are affecting e-commerce
• How Mike handled sales collapsing 60% from May to June
• Adversity making you -- or your business -- stronger (h/t Jocko Willink)

Reach Mike at:

• LinkedIn
• His e-commerce company, Brute Force

Official episode page & full show notes at AcquiringMinds.co:

• Acquiring an $8m Distressed E-Commerce Biz