What kind of content do you need to create for a successful launch? How far in advance should you be planning and creating your content? (Clue: it’s probably further ahead than you think.) And how much content do you need to create for a successful launch? That’s exactly what you’ll find out in this solo podcast with me, Janet Murray. Get practical tips and strategies for launching a product/service (for launches of any size). Key Moments  [06:11] Why you need to think big (even for a small launch) [09:04] How to avoid being sidetracked by surprises [10:06] When to start planning your launch content  [13:18] The 3 types of content you need for any launch [23:27] Polarising content  - and how to use it in your launch Key Links https://janetmurray.co.uk/why-youre-not-making-sales-on-instagram/ (Why you’re not making sales on Instagram) (podcast) https://janetmurray.co.uk/courageous-content-live-newcastle/ Janet Murray’shttp://www.courageouscontentplanner.com ( Courageous Content Planner ) Janet Murray’s http://www.janetmurray.co.uk (website) Janet Murray onhttps://www.instagram.com/janmurrayuk/ ( Instagram) Janet Murray onhttps://www.facebook.com/janetmurrayofficial ( Facebook) Janet Murray onhttps://www.tiktok.com/@janmurrayuk ( TikTok) Janet Murray onhttps://twitter.com/jan_murray ( Twitter) Janet Murray onhttps://www.linkedin.com/in/janet-murray74/ ( LinkedIn)