In today's episode, I am super excited to share my interview with Eric Chen, a creator of Sabobatage, a boba card game that he launched on Kickstarter early this year and raised over $148,000! We talked about how he came up with the idea and how he turned this idea into a reality in a span of a year. If you like boba, card game, business, or a combination of the three (me!), you'd love this episode.

• Watch on Youtube: https://youtu.be/9ZgmDVVbKeY
• Instagram: https://www.instagram.com/mossmedia.io
• Learn more: www.mossmedia.io

TIMESTAMPS:

• (0:52) - Give a 2-min elevator pitch for Sabobatage to first graders
• (01:46) - What is the origin story of Sabobatage?
• (04:13) - Walk us through the game development process
• (08:49) - Who are your targeted customers?
• (10:11) - 'What the act of drinking boba represents'
• (10:51) - Describe these cute Sabobatage characters!
• (14:07) - What is the most fun part of this project?
• (16:34) - Why did you decide to launch on Kickstarter?
• (19:27) - What are some strategies to consider when launching a Kickstarter campaign?
• (21:09) - What were your marketing plans to get Sabobatage visibility pre-and-during launch?
• (22:58) - Walk us through the production process
• (27:38) - Chewy vs Bouncy bobas
• (28:01) - What is your weirdest guiltiest boba drink order?
• (29:37) - Favorite boba shops
• (32:07) - Parting thoughts and advice for listeners

Check out Sabobatage: www.sabobatage.com and @sabobatage

MUSIC: Holiday by Lukrembo