Jesse is the cofounder of CodeLingo, a startup building tools to help developers collaborate THROUGHOUT their work. I talk to Jesse about his unexpected path in entrepreneurship and lessons selling to developers instead of ordinary consumers!

To learn more about CodeLingo, visit https://codelingo.io

P.S. Some fancy words Jesse used:

  • Codebase: All of the code used in an application.

  • Pull Request: a process after a small piece of code has been written and tested, where it is added to all the existing code in an application.

  • Technical debt: the cost of choosing an easy solution now vs. a harder solution that is more efficient in the long run.

  • Devtools: developer tools. These are softwares that help programmers while they code.

  • Github: A website that lets programmers store and share their code with others, who can copy and modify this code.

  • API: Application Programming Interface. Fancy term for a tool others can use to interact with your code, even from different computers.

  • Principles: the guiding 'rules' of a company.

  • Vision: what the future world looks like if a company achieves its goals.

  • ToFu: Top of funnel (ex: a customer visits a website). MoFu: Middle of Funnel (ex: a customer asks for product specifications). BoFu: Bottom of funnel (ex: a customer adds a product to their cart).

  • The funnel: the sales funnel. A model where a lot of customers hear about a company, a few try the product, fewer still end up buying, and so on. Fewer customers at the end of the sales process are like the narrowing neck of a real-life funnel.

  • Funnel activities: At each step, a business does 'activities' to keep customers going to the next step, like making an engaging website to keep customers from clicking away before seeing the product.

  • Stickyness: Just a word to describe how well something retains customers. Ex: If the business' newsletter doesn't have readers unsubscribing, it is 'sticky'.

  • Churn: The % of customers a business loses over time. Ex: Subscribers that cancel their subscription each month.

  • Boilerplate: Repetitive code that follows a template, without any unique parts. Ex: Code to login to a website.

Timeline

00:00 Introduction

02:30 Solving Problems for Yourself

05:54 How the Product Works

07:28 Differentiating the Product

09:41 Marketing 101

12:38 Pitching to Developers

15:12 Pitching to Commercial Buyers

17:26 Authentic Entrepreneurship

See All 12 Episodes of "How I Fixed It"