Will is the founder of Zentein Nutrition, an health-focused protein bar brand. We talk about his experiences starting his ecommerce company while being a student at Western University in Canada. Also, how he built such a positive customer base for Zentein!  

To learn more about Will's company, visit www.zentein.ca

Will also recommends this tool for SEO: www.ahrefs.com  

P.S. When Will mentions 'Western' / 'Ivey', he's talking about Western University. And though he said he had to do 300 pages of reading / week, that was his own choice in case anyone's worried :D  

Timeline

0:00 Intro

1:06 How did you start?

2:40 How to validate ideas

5:45 Stressful pivot

7:31 Startup Accelerator Benefits

9:26 Maintaining mentors/networks

11:40 Student Founder Pros/Cons

14:17 Amazing Ecommerce Branding

16:48 Ecommerce Resources?

18:03 How to use customer data?

20:21 Managing Interns

24:01 Reflecting on mistakes

26:05 Any big failures?