Interview with Dr Darrin Disley, Executive Chairman of Horizon Discovery Ltd and Director of New Ventures of Execute Technologies Inc.

The aspiring entrepreneur needs to master the art of the elevator pitch in order to gain investment, take advantage of selling opportunities and grow a customer base. What makes an effective elevator pitch? How should people engage their audiences? What is the optimum length of a pitch? What are the key factors for a pitch that investors want to hear? Dr Darrin M Disley, a Cambridge graduate and serial business entrepreneur, has been involved in the start-up and growth of ten hi-tech business ventures and currently plays an active role in managing five of those start-ups He has much experience of pitching and has some key tips to offer the novice entrepreneur.