BlueCollar.CEO –Johnny Wenzel is a Marketing Consultant at ServiceTitan, and Dylan Kessler is the Principal Product Manager at ServiceTitan. ServiceTitan is a platform that delivers a seamlessly integrated experience that enables thousands of trades business owners to accelerate growth, drive operational efficiencies, and provide a superior customer experience.

Before joining ServiceTitan, Johnny worked at a marketing agency focused on the trades, where he managed all of the PPC. Dylan spent the last 15 years building marketing technology and business collaboration tools on product teams at various other organizations before working for ServiceTitan.

In this episode, Ryan, Johnny, and Dylan discuss how companies in the trades business are wasting money on marketing and why connecting marketers and business owners together enables them to leverage shared data and make them more profitable.