After a family member fell ill from an unregistered supplement, Nash Mohamad set out to fix a broken industry. His biotech startup, Alt Synergy, is now building an AI-powered platform to help brands, especially micro-influencers, launch compliant functional food products without needing a scientific background.

Co-founder and CEO Nash Mohamad joins us to explain how their platform acts as a bridge between brand owners and compliant OEM manufacturers. He discusses their unique business model, their strategy for using Malaysia's halal certification as a key advantage for international growth, and their vision for bringing trust and traceability to the wellness industry.

We discuss:

• How their AI platform simplifies product R&D and ensures compliance.
• Their focus on the micro-influencer and small brand market.
• The business model combining launch fees, subscriptions, and distribution.
• How they aim to leverage Malaysia's halal certification for global expansion.
• Their plan to build traceability features and expand into enterprise services.

For entrepreneurs in the wellness space, or anyone interested in how AI is transforming product development, this is a look at a unique B2B startup with big ambitions.

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