🔥 end of cookies 🍪, google: AI more transformative than ‘fire’, everything D2C, rise of CDPs, corona 🍺 makes China ‘stronger’? 🇨🇳 China world ‘tech supremacy’ strategy

Dear You, hi I’m Robb Hecht, inspiring marketing leaders like you to generate customer outcomes focused technology embracing marketing experiences. How do I do this for you?

Let’s go. 👉I hope my insights, case studies and real-work examples inspire you to empower your brands, your marketing career and most importantly: your customers. Let me know how you think this newsletter can be improved, simply hit reply or reach me here: @robbhecht. Thanks and speak soon.

👉Our key insight this week:

Everything is now D2C - Disruptor D2C brands share some common characteristics. With smaller marketing budgets, they must ensure their message is not overwhelmed by established brands and therefore seek innovative ways to stand out amid the noise in order to drive direct action. Their effective marketing is also facilitated by extensive customer knowledge. This in-depth knowledge of the customer – combined with low costs achieved through simple supply chains and low overheads -- helps D2C brands to flourish. …yes then comes their focus on performance marketing.

👉PRODUCTIVE TAKEAWAY >>>The death of the cookie heralds a new era in marketing strategy, are you ready? = Rearchitecting digital marketing. It’s the end of the cookie era. Does social brand purpose matter to consumers? 10 Startups leading in CX. Collaborators in Creation. 6 Personalization Strategies for 2020. The Cookie has outlived its usefulness. The cookie’s death heralds a new era in marketing. It’s all about the content-driven campaign in 2020. Stakeholder capitalism and technological transformation are intertwined.

👉PRODUCTIVE TAKEAWAY>>>Amazon leads the Western “new retail” model; but increasingly its looking at ChinaTech for lessons = How eCommerce brands can improve their CX. 6 eCommerce Trends that are reworking the eCommerce landscape. Signed up for Amazon’s “Out for Delivery” yet? Amazon wants to move further up the funnel.

🛒 Need a bespoke/full strategy on Amazon? Hit reply and let us know.

👉PRODUCTIVE TAKEAWAY >>>Remember, sometimes you want unqualified leads to stay out of your funnel = The rise of the CDP. GDPR improves the subscription model?

👉PRODUCTIVE TAKEAWAY >>>Modern Marketer, as we live the ‘Orwellian Experience’, the algorithms increasingly grow smarter, are you reacting to or leading AI yet?= 8 Considerations when selecting an AI marketing vendor. How can we stop algorithm bias? How the Twitter Algorithm works in 2020. Growth Hacking Foreshadows the Future of AI Driven Marketing Teams. An overview of TikTok Ads (infographic). Hook TikTok users with calls for creativity. How AI will change media. Google says AI will be more transformative than Fire. 5 Reasons your business needs to be on TikTok. China AI Report 2020.

👉Share your AI story here <==🤖

👉PRODUCTIVE TAKEAWAY >>>The world moves D2C; but, there will be a shakeup = What Harry’s & Brandless’ stumbles mean for D2c eCommerce. What all brands can learn from our new D2C world. Can D2C brands compete with Amazon? Get ready for the D2C shakeup. D2C Metrics explained.

👉Share your D2C Brandhacker Story here <<== 

👉PRODUCTIVE TAKEAWAY >>>China’s quarantine won’t make it weaker, but rather digitally ‘stronger’ how? = Caronavirus paves way for a stronger China: offline shopping is over, online education replaces offline, WFH becomes common, emergence of health tech society based on biotech, accelerated emergence of smart cities, next level China ‘speed’, China contingency plans.

PS. China’s government tied to Tech. Is this China’s World Supremacy Tech Plot? Step 1: Addict World to TikTok. Step 2: Capture global user data. Step 3: Map social data via China’s giant global database of hacked user data (purchases, credit cards, employment, etc.) Step 4: Leverage AI for insights on a personalized level. Step 5: build 1-1 machine learning/AI - user interactions, training user with pro state capitalism messages. Wait, is this the WeChat model?

👉PRODUCTIVE TAKEAWAY >>>Is WhatsApp the next ‘big’ world digital ecosystem ‘thing’ to counterbalance WeChat? =WhatsApp has 2 billion users. Can WhatsApp become India’s WeChat? Harnessing the power of WhatsApp.

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