🔥 Coke’s “insider’s club” +instagram face? + the new CMO + WeChat threatens apple? + TikTok = huge + 2020 eCommerce Trends, AI to threaten branding?

Hi, I’m Robb Hecht, inspiring marketing leaders like you to generate customer outcomes focused technology embracing marketing experiences. How do I do this for you? I curate content and translate trends from what I read into action to provoke, support, inspire, develop insights, observe trends and motivate you around topics like societal automation, stakeholder capitalism, purpose driven campaign development, social commerce, new retail, customer success, data strategy and AI algorithmic CX.

Let’s go! 👉I hope my insights, case studies and real-work examples inspire you to empower your brands, your marketing career and most importantly: your customers! Let me know how you think this newsletter can be improved, simply hit reply or reach me here: @robbhecht. Thanks and speak soon!

👉Hello Automated Marketer

Our two key articles to highlight this week:

What’s top of mind for CMOs right now

CMOs are desperate for leaders; here’s how to become one

👉IG wants to be both YouTube & TikTok. CocaCola launches the Insider’s Club. 22 IG stats you need to know. D2C brands better able to adapt to offline, than offline brands are able to adapt to D2C. The Age of Instagram Face. Why the future of retail is vertical commerce and D2C Brands. How to launch on TikTok and Twitch. Use CLV for eCommerce Success. Not all D2C brands need a store. Are we running out of D2C business ideas. Why some D2C brands are leaving Amazon. Agency pops up helping D2C brands go OOH. How to become TikTok famous. How the IG algorithm works in 2020. The brands that defined the DTC decade.

👉PS. What’s your D2C Story? We’re on a hunt for insights…visit D2C Brandhacker Stories - and provide your D2C brand building, digital transformation, eCommerce & subscription marketing insights and tips. As the D2C marketplace gets ever more crowded, what marketing leaders, stories and insights do you feel other marketers should take note of?

👉2020 eCommerce Trends. How headless technology is changing eCommerce. Alibaba’s new retail could be what makes America great again. Today’s China is tomorrow’s America. How headless commerce will transform the experience industry in 2020.

Need a bespoke/full strategy on Amazon? Hit reply and let us know.

👉Contextual programmatic advertising. Firms believe AI could hurt branding.

👉PS. Take part in the #TakeAISeriously movement toward a U.S. AI transformation: Take AI Seriously is a "let's get serious" call-to-action for American government, industrial & education policy makers & U.S. business leadership to take a proactive role in providing a vision and executional process for U.S. technology leadership

👉 How huge has TikTok become? China 2025 is still very much alive. The Strategy Behind TikTok’s Rise. 7 Chinese eCommerce companies you should know about. 8 of the Top 10 fastest growing brands in the world = Chinese. 10 Ways TikTok will change digital product design.

👉How WeChat threatens Apple. WeChat leaps into New York real estate market. Will WeChat style conversational commerce come to the U.S.? WeChat is the world’s fastest growing brand. Living outside China’s SuperApp.

👉Growth surge in eCommerce expertise needed, given rise of D2C in health & beauty brands. The rise and fall & rise of the global CMO. Does your brand have an experience? Is your digital team ready for a cookie-less world? Tips to fuel your social media marketing strategy in 2020.

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