π΄σ §σ ’σ ³σ £σ ΄σ Ώ Russell wanted to bring social benefit to Scotland, so he created the Scottish Business Network. 01:24
π He can trace his family heritage and name back 600 years in Scotland. 03:03
π Russell works with fast-growth companies and hopes to help them accelerate. 03:34
π₯οΈ The inauthenticity of executives on social networks, and LinkedIn becoming the default βmarketingβ channel. 07:22
π¨βπΌ Branding of executives outside the confines of the company. 09:09
π Russell developed several techniques for brand positioning and believes that the number of followers doesnβt directly correlate to effectiveness. 10:44
π After learning he excels at online deal-making, Russell created a training program to help others establish online connections.13:25
β‘ Scots value authenticity. 16:47
πͺ Join the army or go to college; a transformational moment for Russell. 18:29
π Russell shaped his career after discovering his specific skill set and who he is. 21:24
Connect with Russell:
www.exolta.com
www.russelldalgleish.co.uk
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