Jeffrey Hayzlett is not your typical C-Level marketing executive. A committed social media practitioner, he has made it his priority to directly engage customers like never before in his role as Chief Marketing Officer of the Eastman Kodak Company. In the latest installment of CMO Insights we speak with Hayzlett about the transformation underway at Kodak and how he and his team are leading the charge in product innovation, value creation and customer engagement.

As CMO at Kodak, Mr. Hayzlett is responsible for the company’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company’s efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He is also responsible for the company’s Corporate Communications, Public Relations and Public Affairs organizations.

Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at THE Conference on Marketing, the Direct Marketing Association Leadership Forum, the National Postal Forum, the Canadian Marketing Association’s National Convention and Trade Show, and Print Oasis. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.

His book The Mirror Test: Is Your Business Really Breathing? will be released in May 2010.

For additional reference we’ve included links to some of the people, places and things discussed in this episode*:

*coming soon