In this episode, DWealthMuse host, Dara Albright, and guest Armel Leslie, Partner at Peaks Strategies, a PR firm with strong capital markets experience and expertise across alternative investment management and digital assets, discuss how the PR industry is evolving in the era of blockchain. Highlights include:

• The three-prong approach to PR;
• How Elon Musk mastered the “owned” component of PR;
• The relevancy of press releases and wire services today;
• The rise of independent journalists;
• Today’s most influential third-party validators;
• The growing importance of thought-leadership and educational style PR;
• Whether blockchain companies are looking more for institutional or retail eyeballs;
• Keeping track of the news cycle in an industry that is evolving on a second-by-second basis;
• Whether the future of PR will be more tech or knowledge driven.