On April 26, the iPhone maker, Apple, released changes on its operating system that allows users to choose whether their apps can track them online. A pop-up screen asks users whether to “Ask App Not to Track” or to “Allow”. Most users were expected to say No. Already, Apple’s App Tracking Transparency push has sent reverberations throughout the $350 billion a year digital ad industry. Prior to these developments, the Luohan Academy’s Executive Director Long Chen and Columbia Business School Professor Patrick Bolton sat down to discuss what it means to think of data as a public good and the implications of putting the individual in charge of giving consent. Professor Bolton suggests consent-based privacy protections are based on the wrong principles. He also explains why liability rules and fiduciary duties could protect privacy better than using a property or ownership-based framework.