In this episode, professors Itay Fainmesser and Ruslan Momot discuss how government, companies, and academia, must work together to tackle problems around data collection and consumer privacy. They explain the current confusion over what and how to regulate as technology continues to develop. They stress the need for businesses to factor in privacy protection into their business models and discuss how some companies are approaching it. And finally, they talk about why the stakes could be rising as consumers look forward to more and more price discrimination based on the data companies now collect on them.