SEO is the basic foundation on which you must build your website. If you think that SEO is only about keywords, think again. Today we have an SEO expert to explain SEO jargon to the layman. With plenty of examples, Qurratulain Jawad takes us through the ins and outs of what SEO means and how it integrates into an overall marketing strategy. So, pay attention to the person who started her website from scratch for under $100, grew it through SEO and sold it for six figures. That is every website owner’s dream come true.

LinkedIn: Qurratulain Jawad

Timestamps for your convenience:

  • 0:00 Intro
  • 1:00 How Qurratulain grew with SEO and her Story
  • 6:41 What is SEO?
  • 7: 34 Inbound Marketing and why Business Owners Need an SEO Strategy
  • 9:28 Keyword Research
  • 10:19 Buyer Personas to Select Keywords
  • 12:46 The Integrated Approach to Keyword Selection
  • 15:24 SEO Optimised Content
  • 16:47 Think Creatively
  • 18:56 What is the SEO Funnel?
  • 20:28 SEO Ranking
  • 21:29 On-Page and Off-Page Optimisation
  • 22:59 Content is King
  • 24:16 Factors that Contribute to SEO Ranking
  • 27:54 The First 10 SEO Items to Focus On
  • 32:45 Juggling between Life as a Mom and a Mompreneur

So, let's get going and learn how to integrate SEO into our overall marketing strategy and website design.

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