Before Brad discovered branding he discovered the power of reading. As a teenager he became an avid reader which led to his degree in literature. From there, he went to manage a bicycle shop where his love for bikes grew into the formation of an agency, Bullhorn.

In this episode, we discuss:

• How he became a writer
• Starting Bullhorn
• What makes a great client
• What he most obsessed with

You can download this episode and subscribe on iTunes.