Many organizations lack a user research discipline, even though it's been proven that research that drives user-centered design impacts the bottom line. User research is a big part of innovation and meeting new goals. If your organization isn’t focused on user research, you could be missing out on big financial and consumer gains.

During this session, we will discuss:

• Ways of starting a research program with actions that are small, nimble, and require little investment.
• We’ll outline how to demonstrate value to the organization and talk about setting and using KPIs (Key Performance Indicators) to help overcome doubtful colleagues.
• Turning management into allies and supporters of your goals!