Host Anita Brikman sits down with board-certified pediatrician and co-founder of Forever Freckled, Dr. Katie Friedman. Together, they discuss the rise of the healthcare social media influencer and how consumer healthcare product companies can leverage this ever-evolving form of marketing to reach consumers through those they already trust. Dr. Katie also provides some must-know tips to consider when identifying and engaging with #medinfluencers to help boost your brand.

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Anita Brikman