I know they haven’t put much attention into SEO so far, which means they don’t likely own all the Brand Addressable Market Size (BAMS). BAMS is the size of all the branded search traffic that could arrive at the brand's website. The reason why BAMS is important for a brand is that receiving this traffic allows the brand to deliver the message they want instead of allowing third parties (such as other websites or companies) to shape it. Semrush is really good at allowing you to do advanced filtering like this.       Visit https://new.allinclusive.agency/search-engine-optimization-service