Our 46th guest is Will Koning, CEO and Founder of SaaSLeads.io.

Owen and Will discuss the notion of outsourcing your SDRs vs. building an inhouse sales team, and when is the right time to leverage both. 

Including:
- Recognising when to run an SDR function externally, and when to hire internally
- The likenesses and the differences in the journeys of both
- An overview of the challenges in the current climate of hiring talented SDRs
- How to solve a talent attraction challenge for a smaller businesses
- How to solve a talent retention issue for larger businesses
- How to keep your talent engaged to ultimately drive pipeline and revenue
- The importance of sales and marketing alignment in order to grow revenue
- Getting through to key stakeholders and managing expectations
- How solving your pipeline challenge leads to fixing your revenue problem