Welcome to episode 2 of the Essential Digital Marketing Podcast. Each show we explore a digital marketing topic and give you strategies, insights and tips to help you grow your business online.

For your own FREE in depth digital marketing course head on over to our website at http://newrisedigital.com/edm

This week we're helping you attract your ideal customers online by exploring Personas. We'll be giving you some practical ideas on how you can discover the exact needs and wants of your target market, and sharing some tools that will help you research new targeted leads on social media

Topics in Episode 2 include:

• How to tap into your customers needs and wants online
• Which social media tools to use for digital lead generation
• Why using personas can increase the lifetime value of your customers
• How to stop wasting your advertising budget on the wrong audience

Resources mentioned in this video:

http://commun.it
http://socialbro.com
http://followerwonk.com
http://linkedin.com