In this episode of the NEGOTIATEx podcast, we welcome Ovul Sezer, Assistant Professor at Cornell University, who blends her roles as a behavioral scientist and stand-up comedian to investigate "impression mismanagement." Ovul's academic path shifted from mathematics to behavioral science amid the 2008 financial crisis, deeply influenced by behavioral economics. She highlights the synergy between analyzing digital interactions and traditional social science, applying her mathematical skills to decipher large datasets from social platforms. Ovul's research focuses on common errors in impression management and explores how these vary across different cultural and demographic contexts, offering insights into optimizing social interactions.