Based on Gong.io how to sell technical products via a pitch deck.

Use a nexus

Explain that the status quo is no longer tenable.

Present the value of adopting your solution to solve the pain.

Tell a story about others that had the pain and the value they unlocked from using the solution.

Present data comparing the old world and new world.

They'll assume you have the best solution if you can explain the problem better than they can.