In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you work in an industry not generally considered 'marketing savvy', then the Confession Template may be a good starting point.

The confession is a specific structural template designed to evoke curiosity and encourage ideal clients to subscribe to your list. On this episode I discuss:

• Why relevance matters, both in terms of your targeting and the confession you are making
• Why your confession must be based on little-known insider knowledge
• How to boost your results by including social proof in your ad