Many email marketers are trying to automate every email a potential customer is sent across the entire customer journey. But is this 'hands free' really attainable... or desirable?

I believe you need a balance in your marketing between automated emails, and live 'out of the pan' broadcasts. Listen now to learn:

• Why automated emails suffer from entropy
• Where to place automated email sequences
• How long your automated email sequences should be
• How to repurpose your best emails into other formats