Having a community superpower is a great goal — but it’s not an endpoint.

Creating a customer engagement platform that runs user groups, events, support, marketing, elearning, and a community driven by a growth mindset… that’s the real objective.

In this episode, I interview Scott K. Wilder, Head of Customer Engagement and Community at HubSpot, about evolving a community into a true customer engagement platform.

Join us as we discuss:

• Scott’s origin story and the construction of HubSpot’s customer engagement platform
• What Venn diagrams have to do with customer advocacy
• The Academy arm of the customer engagement platform
• When culture helps — and when it doesn’t
• Growth mindset, content, and group hubs

Check out these resources we mentioned during the podcast:

• Article about T-shaped marketer
• Working Backwards by Colin Briar and Bill Carr
• Hotjar or Crazy Egg

To hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Titans of Customer Engagement in your favorite podcast player.