Is your social media campaign the same on every platform?

That could be why your social media strategy is failing.

When it comes to social media, you can’t afford to be lazy.

So says our latest guest, Lucas Diorio, Social Media Manager at GTB, where he is building customer engagement and experience every day.

In this episode, we discuss:

• Why it pays to tailor your social media messaging to the platform

• How to measure your social media strategy

• How to keep up in the ever-changing social media landscapeTo hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Titans of Customer Engagement in your favorite podcast player.