Have you ever wondered how TV networks approach social media?

The TV industry is unique in that their focus is a combination of customer engagement and audience engagement. So, how do they target both?

In this episode of Titans of Customer Engagement, we interviewed Lars Aaes, Social Media Teamlead at TV 2 Marketing, about how TV networks create their social media strategies and what they're looking to achieve.

We also talked about:

• How TV differentiates itself from other media industries on social media.

• How to facilitate discussion while protecting users from abuse.

• Challenges within the TV industry and how they impact social presence.

• How to structure internal communication for better external communication.

• How organizations can improve the audience experience through their engagement on social.

• The best kind of content for customer engagement.

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