The circular economy is centered on deploying a closed loop system focused on productivity, reuse, product longevity, waste elimination and prevention, and overall sustainability. William Ulrich and his guest, Walter R. Stahel, will be discussing the rise of the circular economy and its past, present and future impact on organizations. Walter’s latest book is titled “The Circular Economy – A User’s Guide”. The episode will outline the differences between the linear economy and the circular economy. The discussion will consider the motivations that drive corporations, governments and other institutions to invest in the transition to the circular economy and how those organizations can begin or expedite that transition. William and Walter will also discuss factors that can help streamline the transition, including alignment with existing and future business models. In keeping with the overall theme of the North Star, the episode will explore how organizations can craft and deploy business strategies that align to or support the transition to the circular economy. Finally, William and his guest will examine how well this transition is going and what progress can be made over the next few years as the topic becomes increasingly relevant to organizations around the globe.