At no time in our history has it been more important for organizations to become adaptive to change. Now more than ever, organizations must be ready to deal with unpredictability, which can come from any direction. We only need to look at the recent global pandemic as one example, but whether it's financial, environmental, competition or other factors that motivate organizations, adaptability is key. In this episode of the North Star, host William Ulrich will interview renowned author, futurist and international authority on customer-value growth strategies, Stephan Haeckel. Together, they will explore what it takes to create and lead sense-and-respond organizations. His book, “Adaptive Enterprise”, outlined the sense-and-respond model where he said that “when unpredictability is a given, the only strategy that makes sense is a strategy to become adaptive – to sense early and respond quickly to abrupt changes”. William and his guest will take a look at what it takes to become a sense-and-respond organization, the impact on strategy setting and if organizations need to take a more holistic perspective on strategy execution. Other topics will look at potential impacts on corporate culture, compensation models and how organizations are organized. This episode will seek to provide business leaders with ideas on how to start becoming more adaptive today and as the future continues to unfold.