It is Odi's first episode of The Debrief! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, founder and CEO of Amplify Jess Schultz, discusses why she rebranded just a year into business, understandable fears, and important lessons learned. 0:00 - Intro2:41 - What made you prioritize brand only a year into founding?7:32 - What were your expectations, particularly as an early-stage founder?8:33 - What was your biggest fear?13:11 - What was the most challenging aspect of the project for you?16:10 - What was the most rewarding aspect of the project?19:03 - What is this new brand going to allow you to do that you couldn't do before?21:21 - What would you tell a founder that doesn't think they need to invest in brand yet?23:55 - What advice would you give to someone thinking about a rebrand?-Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.â–ºhttps://odibrand.agencyLooking for a brand agency? We would love to hear from you. Email us: hello@odibrand.agency