You’ve heard about Direct-to-consumer businesses.

Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising.

On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.

In this episode, we discuss:

  • Jinx’s unique OOH advertising campaign
  • The state of OOH advertising in 2021
  • Measuring success in OOH advertising
  • How to create the perfect billboard
  • OOH advertising inspirations

Connect with Terri on LinkedIn.

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See All 10 Episodes of "Hello DTC"