In this episode, Jen and Casper cover motivating your Marketing Team, including:
- Balancing under-communicating to avoid tons of questions vs over-communicating and having to teach everyone how marketing works.
- Different motivation tactics for different personality types

• Setting up realistic KPIs so people feel they are contributing and are valued.

• Asking the right questions to make sure you're on the same page as your team

• And remember: your manager needs feedback as much as you do!

Bonus: Jen breaks out her field hockey analogy one more time, in case you haven't had a chance to hear it 🏑