Welcome back to The Consistency Corner Podcast! Today we have Jenny Roth with us, and we're going to be talking all about effective email copy writing - for both product AND service-based businesses. Before we dive in, let me tell you a little bit about Jenny!

Jenny is an email and launch copywriter for female founded companies and e-commerce brands. Her copy continues to be the backbone of several multiple figure launches for her clients, and she believes that good copy does more than just make sales - it also leaves your clients feeling excited to work with you! When Jenny isn't writing out or mapping launch strategies, you can find her biking, camping, and just being outdoors with her husband and three daughters.

In this episode, we discuss:

• The similarities and differences between writing for product-based and service-based businesses, focusing on the power of storytelling (emphasizing the importance of blending storytelling with a clear call to action in your marketing messages).
• How big brands use stories to connect with customers, and what smaller businesses can learn from them.
• Why sharing personal stories, even if it feels uncomfortable, can help build strong customer relationships.
• Why you should break promotions into quarters or months and treat them like launches to consistently promote your services.
• The importance of ongoing promotion even when there's no specific cart open/close date (and why it keeps your business thriving).

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