Last month, I was at a conference when someone asked me a simple question about my positioning. And suddenly, I was convinced I needed to completely rewrite my business.

The problem? It was never about the positioning.

In this episode, I'm taking you completely behind-the-scenes of a decision-making spiral that happens to more founders than we talk about. You'll hear the real moment when I realized: this isn't a strategy problem, it's a belief problem.

What We Cover:

• How one question spiraled into a full business crisis
• Why "imposter syndrome wearing a niche spiral costume" is the perfect description
• The marketing gardening metaphor (and why you can't dig up seeds after 3 days)
• What happened when I paused instead of panicked
• The Success Equation: Result = (Time + Consistency + Intensity) × Belief
• Why waiting is so hard for doers — and why it's often exactly what's needed

This is for you if:

• You're a mom founder questioning whether you're cut out for this
• You've ever spiraled about your positioning or niche
• You struggle with patience when your strategy isn't working fast enough
• You want the real, behind-the-scenes story (not the highlight reel)

Sometimes the gap between where you are and where you want to be isn't your strategy. It's your belief in yourself.

I'm sharing this because I think female founders need to see the real, not the highlight reel. Because everyone spirals. They just don't talk about it.

Marketing Mixer (May 21st): consistencycorner.com/mixer

Join the next Marketing Mixer, a virtual networking event for mom founders.

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@ruthie.sterrett
@theconsistencycorner