Your marketing plan is the bridge between the brand and the business goal. And although you may think your business goal is just sales, there are actually a lot of other goals and metrics you need to be aware of to grow your business.

In this episode we dive into the Sales Equation and how it relates back to the Marketing Funnel to guide your marketing and content plan.

The Sales Equation is made up of Traffic, Conversion Rate, Units Per Transaction and Average Unit Retail. Once you set baselines for each of these you can brainstorm ways to improve them, which will all lead to improved sales! And by knowing which one to focus on, you can get more out of your marketing strategy because you'll be focused and efficient.

Want individual feedback on setting business goals, or a deeper dive on this topic? Join me on May 16th at 12pm EST for a live masterclass to deeper understand how the sales equation and marketing funnel work together and what strategies you can use to influence each part.
https://www.ruthiesterrett.com/masterclass
Register to join, or to get the replay delivered right to your inbox!

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

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