A platform is a combination of 4 major players:
- Owners: Define the governance of the platform’s ecosystem
- Providers: Serve as the platforms interface
- Producers: Who create offerings
- Consumers: Who consume offerings
Shifts across the pipeline model to platform model:
- Resource control to Resource orchestration
- Internal optimization to External Interaction
- Customer value maximization to ecosystem value maximization
Shift in roles across two models:
Roles in Traditional departments of a Pipeline business:
- Marketing – Creating internally managed outbound messages
- IT – historically, focused on managing internal enterprise system, increasing support to internal employees
- Operations – Traditionally focused on Just in time
In the Platform model, competitive threats may come from:
- Established platforms with superior networks
- Distinctive overlapping customer bases
Listen to our complete episode to know "Platforms which are causing Inversions".