A platform is a combination of 4 major players:

  1. Owners: Define the governance of the platform’s ecosystem
  2. Providers: Serve as the platforms interface
  3. Producers: Who create offerings
  4. Consumers: Who consume offerings

Shifts across the pipeline model to platform model:

  1. Resource control to Resource orchestration
  2. Internal optimization to External Interaction
  3. Customer value maximization to ecosystem value maximization

Shift in roles across two models:

Roles in Traditional departments of a Pipeline business:

  1. Marketing – Creating internally managed outbound messages
  2. IT – historically, focused on managing internal enterprise system, increasing support to internal employees
  3. Operations – Traditionally focused on Just in time

In the Platform model, competitive threats may come from:

  1. Established platforms with superior networks
  2. Distinctive overlapping customer bases

Listen to our complete episode to know "Platforms which are causing Inversions".