Strategy of an organization is about continuously creating value.
Three important elements of strategy:
- Defining the framework – comes from the customer mind map.
- Defining the perception – comes from competitive advantage.
- Defining the personality – comes from positioning.
Organization Pyramid (Bottom to Top)
- Cosmic Purpose
- Organization Theory – Energy of cosmic purpose goes into this.
- Organization Culture – Vehicle in which every strategy can travel.
- Organization Strategy
- Value Proposition
Organization theory provides 3 strategic sights (vision):
- Foresight – how far and how clearly can one see the future.
- Insight– how deeply does one understand the organization. It is about being clear on “Rare, Valuable and Distinctive” assets that the organization has.
- Cross-Sight – It is being clear about complementarity. It is about ensuring that you walk on a path by acquiring complementary assets and creating enhanced value by combining them with yours.
Organization Theory of Walt Disney:
- Foresight of Walt Disney - Family, friendly, visual, fantasy world.
- Insight of Walt Disney - Recognizing the value of organizations' early investments in animation and capacity to create timeless, unique characters.
- Cross-Sight of Walt Disney - Broad array of complimentary entertainment assets.
In this Darpan session learn “Organization Theory” to be followed for a sustainable organization.