Branding Campaigns. Not Performance. With Data.

In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.

Honza will cover points such as:

✔️ Identifying market potential

✔️ Conducting market research

✔️ Viewability, Ad frequency, and causal impact

✔️ A list of all the tools he uses to apply this framework