In this fifth episode of Future-proofing Digital Advertising, ID5 has invited Jess Simpson, Publicis’ SVP, Global Identity, Data and Tech Consulting to discuss privacy and brands’ engagement with industry developments. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Simpson including:

• Are brands ready to engage in an explicit value exchange with consumers?
• We are migrating from a ‘simple’ world to a better world that is user-centric, consented, privacy-safe and maybe even scalable. How are brands looking at this transition?
• How much do we need to work on simplifying things as an industry, outside of the Walled Gardens, to make sure that we are a sustainable destination for brands’ investments?
• Regarding privacy, we are seeing two understandings, where on one hand authentication is associated with consent, and on the other hand, from a GDPR standpoint, it’s all about transparency and consent irrespective of the technical implementation. How are you looking at this?