WE'RE DISCUSSING:

• Our first mini-milestone (cheers to hitting 10 episodes)

• Thoughts about "social" club tennis

• What Connor believes is the "right" way to pour beer

• The Budweiser Clydesdale horse commercials - is it branding or marketing?

• A loose definition and core elements of "branding"

• Connor's "fit-check" and a few of his favorite brands

• How brands shape our identity & vice versa

• The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it

• How your "business plan" plays into your branding & marketing and in which order to do what

• Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more

• How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses

• Humanizing & creating community as a brand

• Components of brand strategy

• A list of the top 10 greatest TV commercials of all time

• Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side

AS MENTIONED:

• Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg

• Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw

• Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html

• ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/

FIND US ELSEWHERE:

• winestainspod.com

• Kaitlyn's blog: kaitlynhparker.com

• Kaitlyn’s business: copyuncorked.com

• Connor’s business: parker-fg.com

If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!