Memorable ideas follow the SUCCESs model. Simple. Unexpected. Concrete. Credible. Emotional. Stories.
Simple messages are core truths in a compact package.
“Unsticking” false ideas isn’t impossible, but extremely difficult since incorrect ideas spread far faster than factual ones.
Guest: Jessica Sena, Natural Resources Advocate
Twitter: @JessicaESena
Instagram: @treasurestatetraveler
https://www.linkedin.com/in/jessicaesena/