In today’s episode, I speak again with Melanie Bartelme, Associate Director, Mintel Food & Beverage, where she provides insights on global innovation and consumer trends across a number of food categories, including produce, pasta and grains. At Mintel, Melanie co-created the annual US Flavor and Ingredient Trends, which spotlight the cuisine types and ingredients that are growing on restaurant menus and on grocery shelves.

In this conversation, we discuss how companies build consumer trust through labeling. We also touch on the increased consumer desire for transparency around food sourcing, and how this impacts consumer trust of a company. Finally, we talk about where trust fits in consumers’ decisions about which products to buy, and how rapidly the shopping experience is changing.