Welcome to Season 1 of The emPowered Author Podcast, and this season is all about how nonfiction authors can use podcasts to help them achieve their overarching marketing goals. As an author, you likely know just how important podcasts are to help you keep your book, your book’s message, and your business front and center on an ongoing basis. Many marketing professionals encourage authors — especially nonfiction authors — to add a podcast “tour” to their book launch and ongoing marketing plan. And while Stephanie Feger definitely agrees being a guest on other people’s podcasts is a smart marketing tactic as it gets you the opportunity to reach new people through new platforms regularly, another smart tactic may very well be hosting your own podcast, too!
This entire 6-episode season is focused on how hosting a podcast could be a game-changing tactic to support your overarching marketing strategies. You’ll hear innovative ways to leverage a podcast ... ideas you likely have never even considered or knew possible! In this episode, Stephanie Feger of the emPower PR Group and Betsy Wallace of Capsule Podcast discuss how a podcast could be used as a part of an internal book launch strategy!
Launching a book is scary, invigorating, and every emotion in between. Stephanie knows this, because she lived it. She remembers the day that she launched her first book and it brought with it a wave of emotions. But she thanks her launch team which provided her support along the way. Had she been emPowered with the Capsule Podcast concept, she would have totally leveraged it to inspire her launch team to help her book be even more successful than it already was.
There are so many ways that you can use a capsule podcast with an internal launch, and this episode touches on ways to do just that. The opportunities are endless when using this approach to motivate your powerful supporters to connect you, to spread the word, and to write reviews. Don't neglect the internal launch efforts, as they may be the most important!
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Starting a podcast should be strategic, and these two ladies are prepped and ready to help you link it to your overarching strategies and ensure that the end result is something that will help differentiate you to your target audience!