"As a founder, you should always keep in mind the holy trinity between product, distribution, and marketing"- Danielle Guirguis, Founder & Chief Smartie at Smarthouse.

The term "Impact branding" is a new popular buzzword. But what does it actually mean? How can impact-driven startups communicate their value in the right way? How do you make sure that your brand message is true and transparent?

@Giovanni Vaccari discussed all these questions and more in a new episode of What's Next #podcast with Danielle Guirguis Founder of SBC Sustainability partner, Smarthouse.

Listen to the full episode and learn the most common startup mistakes in branding, top trends in cause marketing, and where you should start in your marketing journey.