Does Your Service Business Slow Down Every Summer?

You're not alone. Most service-based business owners experience a summer lull — fewer inquiries, slower conversions, and that uncomfortable feeling of watching your calendar empty out while hoping things will pick back up on their own.

But here's the truth: crossing your fingers is not a strategy.

In this episode of the Diamond Effect Podcast, Maggie Perotin breaks down exactly why your business doesn't have to slow down this summer, and the one tool most service business owners are completely underusing to attract clients, build relationships, and make consistent sales no matter the season.

That tool? Email marketing.

What You'll Learn in This Episode

• Why service businesses experience a summer lull — and what separates owners who thrive anyway from those who don't
• The "three types of business owners" quiz — which one are you this summer?
• Why do you already have a goldmine of potential clients sitting in your contacts right now
• How email marketing works even if you're not techy, not a writer, and have never sent a marketing email before
• Why email marketing delivers the highest ROI of any marketing strategy — and why it works especially well for service businesses
• How to use AI to write emails in your voice in minutes (even if English isn't your first language)
• Why your email list is an asset you OWN — and why that matters more than any social media following
• The mindset shifts that stop most business owners from ever starting (and how to overcome them fast)

Key Takeaways:

Only 9% of people are ready to buy at any given moment. The other 91% need time, consistency, and trust — and email is how you build all three without relying on an algorithm.

You don't need to be techy or a great writer. Your clients don't need elaborate designs or perfectly crafted copy. They need to feel like you understand them. That's it.

Your email list is yours forever. Social media platforms can disappear or ban your account overnight. Your email list is a business asset you own and control.

Email marketing works for every service business. If your industry isn't using it much — that's an advantage, not a reason to skip it.

Busy does not equal productive. If you're too busy to work on strategies that bring in new clients, you're too busy for your business to grow.

The Summer Lull Is Optional

The business owners who struggle every summer are the ones solving the wrong problem: taking courses, tweaking their website, waiting for the economy to shift. Meanwhile, the owners who thrive are the ones doing the work to get visible in front of the clients who are already out there looking for exactly what they offer.

Your potential clients aren't all on vacation. They're in your inbox, in your contact list, on your email list — waiting to hear from you.

Join Maggie and her clients for Stop the Lull: Build an Email Sequence in Five Days and Make Sales This Summer. A live 5-day online workshop — July 13–17, one hour per day at noon EST

REGISTER HERE - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889

In just five hours across the week, you will:

• Overcome every mindset block around email marketing
• Get clear on your offer, your messaging, and your ideal client
• Build a complete, ready-to-send email sequence tailored to your business
• Use AI-powered prompts to write every email fast — in your voice
• Schedule and send your sequence by Day 5

Investment: $93 CAD

Registration link here - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889

Timestamps

• [00:00] Summer is here — and so is the lull
• [02:00] Why hoping for a better summer won't cut it
• [03:30] The three types of business owners quiz — which one are you?
• [06:30] The one strategy that changes everything
• [07:30] The goldmine you're sitting on right now
• [09:30] Objection #1: "It's too hard and I'm not techy"
• [12:30] Objection #2: "People get too many emails already"
• [14:30] Objection #3: "I'm not a writer"
• [17:30] How AI makes email marketing fast and easy
• [19:00] Objection #4: "Email doesn't work in my industry"
• 20:00] Objection #5: "I don't have time"
• [23:00] Why email marketing is your highest-leverage business activity
• [25:00] Introducing Stop the Lull: the 5-day experience
• [27:00] What happens each day of the event
• [31:00] Who this is for and what you'll walk away with
• [33:00] Why summer is actually the perfect time to do this

Connect With Maggie

Website: stairwaytoleadership.com

Email: maggie@stairwaytoleadership.com

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