Product Snowball is the concept that you create a product, you make an offer, it becomes an asset, and you continue making products, you're continuing making an offer, you're continuing to create assets in your business and make a production line of products. And your product snowball gets bigger. Your assets gets more as you build more products. And obviously you get sales if you make an offer and make a sale. But the concept behind this is creating assets for your business that are products that they're short term. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree