In this episode, Christina Martini and Jennifer Fondrevay discuss: How she transitioned from advertising to marketing and her experience with being part of leadership teams through a series of mergers and acquisitions. The human capital issues that arise during significant inflection points in an organization. Jennifer’s upcoming book: Now What? A Survivors Guide for Navigating and Thriving Through Acquisition.

“M&A will continue because companies are struggling to survive on their own. That’s what drives so much of what I do – to help M&A be more successful, to recognize that these are the challenges that are faced, to lower that 70-90% failure rate.” — Jennifer Fondrevay   About Jennifer Fondrevay: Jennifer is the Founder of Day1 Ready, an M&A deal consultancy that advises forward-thinking business leaders, owners and C-Suite executives on how to prepare for the human capital challenges of Mergers & Acquisitions.   The “survivor” of three multi-billion-dollar acquisitions, Jennifer saw countless growth strategies fail due to a workforce that couldn’t pivot and adapt because they were not able to adapt as quickly as leadership anticipated.   When her Harvard Business Review (HBR) article, After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company went viral, Jennifer recognized the power and interest in a human-centric approach to business transformation, where employees are at the heart of the change, not on the sidelines.   She shares her expertise as a contributor to Forbes, Harvard Business Review, Medium, Middle Market Growth, American Marketing Association and Thrive, and as a keynote speaker, most recently for Express Scripts leadership, who were acquired by Cigna for $64 billion in 2018.   Her book, NOW WHAT? A survivor’s guide for thriving through acquisition, to be published in Oct. 2019, guides executives and middle managers through the transitions brought by M&A to find the opportunities in change and disruption.  Connect with Jennifer Fondrevay:   Website: https://jenniferjfondrevay.com/ (JenniferJFondrevay.com) Book: https://jenniferjfondrevay.com/#book (Now What? A Survivors Guide for Navigating and Thriving Through Acquisition) LinkedIn: https://www.linkedin.com/in/jennifer-fondrevay/ (Jennifer J. Fondrevay)     Connect with Christina Martini:   Twitter: https://twitter.com/TinaMartini10?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (@TinaMartini10) Website: http://www.paradigmshiftshow.com/ (www.paradigmshiftshow.com) LinkedIn: https://www.linkedin.com/in/christinamartini (Christina Martini) Email: christinamartini.paradigmshift@gmail.com       Show notes by Podcastologist: Chelsea Taylor-Sturkie   Audio production by https://www.turnkeypodcast.com/ (Turnkey Podcast Productions.) You’re the expert. Your podcast will prove it.