Is your website easy enough for a kid or a drunk person to use? Because it should be, according to Quinn Zeda, CEO of Conversion Crimes. In the world of website design, “complexity = quality” thinking is common. Companies get all tied up in jazzy elements, ultra-long menus, and fancy industry jargon, and think those things make them look good. Unfortunately, that approach misses the mark for most users. In this quick-hit talk, Quinn and Kham discuss why keeping your site easy enough for a child (or a drunk person) is SO important.

In this episode, you’ll learn…

👍 Where companies tend to fall short on testing. 👍 Who is typically responsible for website flow fails (spoiler alert: everyone). 👍 Why being too quick to take a site live can be so problematic. 👍 Why you DON’T actually have to be smarter than a 5th grader in your site design. 👍 How to nail the perfect mix of visuals and text to boost conversion optimization. 👍 And more.

Take the first step to improve your conversions. Check out the episode now.

—— ► Check out all of our Business is People podcast episodes at: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmdncU9KRnlVTG0yeldZVWFWeVo4T0NVR0hXUXxBQ3Jtc0tsaVBGV1NTSm51d2Z2OFFoc0V4dnNFWkdzWGFCYjRzVXYwaTlUWEdOVmp1TzNTMmdaOVdQTnRsM2JNbGI5NkFVV3dCTW9vWXUxXy1EelhOT0RBZV9qeWN0YUIxWFVIdWJSLUEwX0wyc1BrOTJqSmJaRQ&q=https%3A%2F%2Finthinkagency.com%2Fbusiness-is (https://inthinkagency.com/business-is)... ► Connect with Kham on LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEtzNWZYVkx0emxaV1puZmM0aURHU0Q4UzZmZ3xBQ3Jtc0tuLV9UZHJkZ1BPOG1GQW5JZ2JSNE5UbWVpTktVNDhWVVZoUElfR2RucHk2Q2xUY3ZGOF9GWExLYk9lTEtqNkZ4SmJCWnB2SmtfMzRQMjNUYTk5Nl9CNEt4azJ1Vm5DZEtIN2oyQWd3UXlfc3AtRGFZcw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkhaminthi (https://www.linkedin.com/in/khaminthi)... ► Special thanks to our guest expert Quinn Zeda, from Conversion Crimes: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkw5WFpRNEEtMXBTMDVuY25waEtZUmVRNl9MZ3xBQ3Jtc0ttZ3E3ekpJQkExcjRuODFIRktkXzJZSVRhWktWbHJmYno1WFRkZ1l5M0RPZDA2MHg5OTQyZFowV3FRVnhXczZvRDdUdlRhMkU5QXZOUkluY1RVQl9ZR0dwSXJqR1p3TzVaYzBYc0hleUx5YXdhV3hUcw&q=https%3A%2F%2Fconversioncrimes.com%2F (https://conversioncrimes.com/)

———— For more resources: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1ZCWU5PT3pVNndDcHJFMnFDc0VFU3NhOHFtZ3xBQ3Jtc0trd1RKTEdGSldxdE9pdDAyRHZMSkFlb1dwUzJ5S2oxdW9ZSEczRk5xNmJqcXBqTnNxQkJHc3M2T1lCYjlRMzFTdnNud0pvUlRpU3BCR3ctelozeFJZMFhTcmdENWRneDZ3ZEk2R0czRWNHU1dZNEhFRQ&q=https%3A%2F%2Finthinkagency.com%2F (https://inthinkagency.com/)

https://www.youtube.com/hashtag/userexperience (#userexperience) https://www.youtube.com/hashtag/usability (#usability) https://www.youtube.com/hashtag/usertesting (#usertesting)